USC Study Abroad Identity

The Study Abroad Office mobilizes hundreds of University of South Carolina students each year on programs in locations all over the globe.

As the office’s marketing coordinator I promoted international education to a range of audiences. I was challenged with identifying how our team could work within the university brand while also making study abroad stand out as a meaningful and unique opportunity.

The office’s identity symbolizes mobility by expanding on familiar visual cues within USC’s brand system in unique ways. The gamecock is seen all over campus, and by focusing on the bird’s flowing tail feathers study abroad is showcased as a quintessential piece of the University of South Carolina experience.

The office’s system is used in creating strategic communications materials including graphics, publications, press releases, social media campaigns and digital communications.