ISEP is a non-profit committed to helping college students around the world overcome the financial and academic barriers to study abroad. Early in my time as ISEP’s in-house designer, the organization was shifting and it was time for its brand to shift as well. Our small creative team took on the task of identifying key organizational characteristics and building a brand that reflected those pillars. The visual identity system had to represent the strength of the organization while resonating with a diverse audience in over 50 countries. The system uses simple, bold graphic elements to display the community created through ISEP student exchanges.